Use as the range-launch message: immediate, visual, and supported by all four FELCO 6 colorways.
FELCO
Monthly Presentation
A campaign system built around one simple question: Which color are you?
Four expressive FELCO 6 colorways turn personal preference into a product-discovery hook, while “Your color. Your cut. Your FELCO.” reconnects expression to trusted performance. Matching FELCO 910 holsters complete the story as separately available accessories.
Public launch: 1 September 2026.
Contents
1 Data & Creative
Insight
This direction is not random. Prior performance shows that clear product-in-use creative—hands visible, task immediately understood, FELCO unmistakable—earned the strongest return.
The evidence gives us a practical rule: let the product earn attention before the copy explains the choice.
DATA / CREATIVE INSIGHT · PRIOR RESULT5.06×ROAS
Product-in-use earned the strongest return.
The earlier winner made the task clear, showed hands in frame, and kept the product immediately recognizable. This is the evidence behind the direction that follows.
WHAT WE CARRY FORWARDLead with FELCO 6 in use. Make the selected color unmistakable. Earn attention with the product before copy explains the choice.
2 Hook &
Campaign Logic
Hook: “Which color are you?”
Four expressive colors create the stopping power. One legendary FELCO 6 provides the trust. Personality helps people self-select; product proof turns that preference into confidence.
Social Campaign Executions — Stories, Reels & Ads
Audience & Voice
Primary audience
Gardeners who expect professional FELCO performance and value tools that reflect their personal style.
Secondary audience
Existing FELCO users, design-led gift buyers, and younger social-first gardeners.
Trend-led creative angle
“The first video uses two women with distinct personal styles to make standing out feel desirable and culturally current. It taps into a recognizable social trend: celebrating individuality rather than blending in.”
Campaign promise
Four colors. One legendary FELCO 6. Find yours.
3 Creative
Exploration
Our creative direction is bright, playful, new and bold—while keeping the FELCO tool as the unmistakable hero. Each execution explores a different visual energy, giving the campaign variety without losing product recognition.
1 — Color as Culture
Color behaves like a cultural signal: immediate, expressive and made for recognition in the feed.
2 — Break the Expected
A high-impact visual that lets the tool break through familiar category conventions.
3 — Color Match in Real Life
Lifestyle photography turns each finish into a relatable personality and real-world choice.
4 — Tool + Holster in the Garden
Ground the expressive campaign in authentic product use and the coordinated holster story. Concept direction only — the copy for these cards has not yet been verified.
Launch Assets
Personality Cards
Motion Personality Card
4 Channel
Plan
Each channel has a distinct job, but all executions retain the same sequence: recognizable product, expressive color, personal choice, and a clear route to purchase.
ChannelRole & creative behaviorAudience / funnel
Color Edition statics & launch
Meta as the primary placement, with Google Performance Max and Demand Gen as secondary reach.
Pinterest added for the US where relevant
Color Finder / personality carousel
Meta Ads carousel plus email, where the “Which color are you?” sequence can play out step by step.
Discovery → self-selection
Short promo & motion
Meta Reels, Stories and feed, TikTok where appropriate, and YouTube Shorts and feed.
Social-first reach and retargeting
Product-led C7 and 834 C
Google Performance Max and Meta Ads, subject to asset availability.
Consideration and conversion
Back to Garden
Meta carousel as the lead format, supported by Google Performance Max statics.
Seasonal awareness → purchase
5 Ideas to
Explore
Extend the Color Edition beyond polished campaign cards with an Instagram feed direction that feels more spontaneous, tactile, and culturally current. The opportunity is to mix product detail, everyday garden moments, and playful visual storytelling while keeping each FELCO color immediately recognizable.
Additional direction to explore for Instagram feed
Use these references as a visual conversation starter: bold crops, unexpected scale, informal composition, and sequences that feel native to the feed rather than adapted from a traditional product catalogue.
Let color, grip, texture, and detail become expressive feed moments rather than supporting elements.
Alternate close-ups, full product views, and looser lifestyle frames to build a scroll-stopping sequence.
Keep the FELCO silhouette and selected color clear even when the crop or composition becomes experimental.
6 FELCO 2 ×
Generative AI Workflow
FELCO 2 proved a practical route from static studio photography to a controlled AI product twin. By resolving scale, side identity, silhouette, and mechanical detail step by step, the system became reliable enough for campaign concept development and further production testing.
THE OPPORTUNITY FOR FELCO
A product library that can keep producing.
Build once. Validate carefully. Adapt repeatedly.
14 static references→Structured twin→Validated imagery→Scalable campaigns
PROVEN ON FELCO 2
Accuracy came from removing ambiguity.
The strongest result did not come from adding more images indiscriminately. It came from giving every reference a specific job.
WHAT THIS UNLOCKS
From one approved product to an adaptable content engine.
Create seasonal, contextual, and channel-specific imagery without rebuilding every concept from zero.
Explore environments, compositions, and product-in-use directions before committing to a physical shoot.
Apply one reference standard across more FELCO models, variants, launches, and markets.
Lock silhouette, scale, face-specific markings, and mechanisms before creative production begins.
WHAT SCALING NEEDS1 2 3 4
A repeatable client-ready input standard.
Specs + dimensions
Approved product data, measurements, weight, materials, finishes, and variant differences.
Every face + state
Complete orthographic, three-quarter, edge-profile, and operating-state coverage.
Critical detail
High-resolution close-ups of markings, fasteners, gears, joints, blades, and failure-prone geometry.
Review + rights
AI-production rights, a named accuracy reviewer, and formal twin approval before campaign production.
CONTROLLED WORKFLOW
FELCO 2 × Generative AI Workflow StudyPDF · 35.8 MBOpen the full presentation ↗- 1Audit
- 2Organize
- 3Construct
- 4Validate
- 5Review
- 6Approve
- 7Produce
Responsible boundary
A digital twin reduces visual ambiguity; it does not replace CAD, approved product photography, or human accuracy review. Each twin should be approved in neutral validation images before campaign production.