Use as the range-launch message: immediate, visual, and supported by all four FELCO 6 colorways.
FELCO
Monthly Presentation
A campaign system built around one simple question: Which color are you?
Four expressive FELCO 6 colorways turn personal preference into a product-discovery hook, while “Your color. Your cut. Your FELCO.” reconnects expression to trusted performance. Matching FELCO 910 holsters complete the story as separately available accessories.
Public launch: 1 September 2026.
Contents
1 Data & Creative
Insight
This direction is not random. Prior performance shows that clear product-in-use creative—hands visible, task immediately understood, FELCO unmistakable—earned the strongest return.
The evidence gives us a practical rule: let the product earn attention before the copy explains the choice.
DATA / CREATIVE INSIGHT · PRIOR RESULT5.06×ROAS
Product-in-use earned the strongest return.
The earlier winner made the task clear, showed hands in frame, and kept the product immediately recognizable. This is the evidence behind the direction that follows.
WHAT WE CARRY FORWARDLead with FELCO 6 in use. Make the selected color unmistakable. Earn attention with the product before copy explains the choice.
2 Hook &
Campaign Logic
Hook: “Which color are you?”
Four expressive colors create the stopping power. One legendary FELCO 6 provides the trust. Personality helps people self-select; product proof turns that preference into confidence.
Audience & Voice
Primary audience
Gardeners who expect professional FELCO performance and value tools that reflect their personal style.
Secondary audience
Existing FELCO users, design-led gift buyers, and younger social-first gardeners.
Campaign promise
Four colors. One legendary FELCO 6. Find yours.
3 Creative
Exploration
The creative system moves from attention to identification to product choice. “New colors just dropped” introduces the range; “Which color are you?” invites participation; the color personalities help gardeners self-select; and “Your color. Your cut. Your FELCO.” closes with product and brand.
Colorway Product Cards
Product + Holster Direction
Concept direction only — the copy for these cards has not yet been verified.
Color-Match Hook
Core Campaign Line
Video Direction
Global Launch Card
Static Personality Cards
Motion Personality Card
4 Channel
Plan
Each channel has a distinct job, but all executions retain the same sequence: recognizable product, expressive color, personal choice, and a clear route to purchase.
ChannelRole & creative behaviorAudience / funnel
Meta / Instagram
Color-personality statics, carousels, product-in-use video, and selected-color retargeting.
Discovery → consideration → conversion
TikTok / Reels
Fast color reveals, creator-native edits, hands-on demonstrations, and “Which color are you?” participation.
New and social-first audiences
Display / Paid social static
Single-minded color selection, recognizable FELCO 6 silhouette, concise product proof, and direct CTA.
Awareness and retargeting
Landing page
Continue the ad promise, support color choice, and distinguish pruner-only, matching holster, and kit options.
Consideration and purchase
5 Color Edition
The palette is the campaign’s most immediate distinctive asset: four expressive finishes wrapped around the familiar FELCO 6 silhouette. Use each color at full strength, preserve neutral space for product recognition, and keep copy compact enough for video, static, and product-card adaptations.
Primary Colorways
Pink Passion
#E5228E
Tangerine Blaze
#F6A421
Electric Blue
#1EB3E0
Power Green
#ACD83B
6 Ideas to
Explore
Extend the Color Edition beyond polished campaign cards with an Instagram feed direction that feels more spontaneous, tactile, and culturally current. The opportunity is to mix product detail, everyday garden moments, and playful visual storytelling while keeping each FELCO color immediately recognizable.
Additional direction to explore for Instagram feed
Use these references as a visual conversation starter: bold crops, unexpected scale, informal composition, and sequences that feel native to the feed rather than adapted from a traditional product catalogue.
Let color, grip, texture, and detail become expressive feed moments rather than supporting elements.
Alternate close-ups, full product views, and looser lifestyle frames to build a scroll-stopping sequence.
Keep the FELCO silhouette and selected color clear even when the crop or composition becomes experimental.
7 Digital Twin
Opportunity
FELCO 2 proved a practical route from static studio photography to a controlled AI product twin. By resolving scale, side identity, silhouette, and mechanical detail step by step, the system became reliable enough for campaign concept development and further production testing.
THE OPPORTUNITY FOR FELCO
A product library that can keep producing.
Build once. Validate carefully. Adapt repeatedly.
14 static references→Structured twin→Validated imagery→Scalable campaigns
PROVEN ON FELCO 2
Accuracy came from removing ambiguity.
The strongest result did not come from adding more images indiscriminately. It came from giving every reference a specific job.
WHAT THIS UNLOCKS
From one approved product to an adaptable content engine.
Create seasonal, contextual, and channel-specific imagery without rebuilding every concept from zero.
Explore environments, compositions, and product-in-use directions before committing to a physical shoot.
Apply one reference standard across more FELCO models, variants, launches, and markets.
Lock silhouette, scale, face-specific markings, and mechanisms before creative production begins.
WHAT SCALING NEEDS1 2 3 4
A repeatable client-ready input standard.
Specs + dimensions
Approved product data, measurements, weight, materials, finishes, and variant differences.
Every face + state
Complete orthographic, three-quarter, edge-profile, and operating-state coverage.
Critical detail
High-resolution close-ups of markings, fasteners, gears, joints, blades, and failure-prone geometry.
Review + rights
AI-production rights, a named accuracy reviewer, and formal twin approval before campaign production.
CONTROLLED WORKFLOW
- 1Audit
- 2Organize
- 3Construct
- 4Validate
- 5Review
- 6Approve
- 7Produce
Responsible boundary
A digital twin reduces visual ambiguity; it does not replace CAD, approved product photography, or human accuracy review. Each twin should be approved in neutral validation images before campaign production.